The ID guys may have badly miscalculated. The Dover trial might have been a big deal to those of us who follow this issue intently, but for the average American, the sins of the IDers remained fairly invisible. But putting their dishonesty out there in a major film for all to see just might be the exposure we need them to get. It is clear from the light box office results and the near universal negative reviews, that viewers have not bought the bullshit. Even potential allies like Foxnews have panned the film.
So the disinterested middle has spoken on an issue it probably didn't give much thought before. But now more people than ever know what kind of dishonesty lies at the core of the Intelligent Design movement. Wouldn't it be delicious irony if the next time someone tried to smuggle ID into a school board meeting, they got responses like "Oh yeah, this is that stuff peddled by the liars that did that horrible Ben Stein movie. Forget it."
Whoever said any publicity is better than no publicity never met Ben Stein.